Your flows fire on clicks —ours fire on the warehouse
D2C lifecycle email, wired to inventory and fulfilment state.
Real sends from live programmes — welcome series, launches, lookbooks, win-backs.
Revenue your list already owes you.
We run the whole lifecycle programme — strategy, copy, design, build and deliverability — on your Klaviyo account, so the list you already paid to build starts paying for itself.
Get the free audit→$150M+
Client revenue
100+
Brands served
42%
Avg. % of rev. from email & SMS
Works with
Klaviyo · PartnerShopify · PartnerDialOnCloud · oursKlaviyo certified across setup, flows and deliverability
Brands and platforms we build for and run on
Four leaks we look for in every account.
Leak 01
Deliverability was never repaired
Half-configured authentication and years of unengaged contacts. Inbox placement is what is broken, not the programme.
Leak 02
Flows fire on the wrong signal
Replenishment on a date instead of stock. Win-backs to customers with an open ticket. Timing by guesswork.
Leak 03
Attribution stopped being true
Client-side tracking degraded and nobody rebuilt it server-side. The numbers quietly stopped describing reality.
Leak 04
Ops and email are strangers
The warehouse knows about the delay. Email finds out from the customer’s angry reply.
Your ESP only knows what the website told it.
A tracking event says someone looked at a product. It does not say the parcel is stuck in transit, the size sold out this morning, or the subscription renews on Friday. Same flow, different data source — that is the whole gap.
Typical agency setup
Three steps, one source. Nothing in that chain knows whether the item shipped — so the win-back goes to someone still waiting on their order.
How we wire it
The flow knows the parcel is late, the size is out of stock and the subscription is due — so it sends the right thing, or stays quiet.
Wiring that middle row is systems work, not campaign work. Same team owns both ends — no ticket to a dev agency that does not answer.
An email agency can’t fix a data problem. We’re not an email agency.
A typical lifecycle agency
Zasya Solutions
Where the work happens
Works inside Klaviyo. Flows, copy, templates.
Works inside Klaviyo and Shopify, the warehouse, and the layer between.
When data is missing
Raises a ticket with your developers — then waits.
Builds the missing data path ourselves, same sprint.
What gets reported
Reports opens, clicks and platform-attributed revenue.
Rebuilds attribution server-side, reports against a holdout.
What you keep
Hands you a programme that degrades when the stack changes.
Hands you the runbooks, so your team owns it after we go.
Klaviyo status
Calls itself a Klaviyo specialist.
Official Klaviyo partner, certified across setup, flow architecture and deliverability.
Deliverability
Treats the inbox as someone else’s problem.
Audits and fixes authentication, warm-up and suppression in week one.
The tooling
Runs your programme on software it only rents.
Built and runs its own multi-channel campaign platform.
Scope
Stops at the ESP boundary.
Ecommerce, forms, paid and retention wired to the same data.
Three stages, one data path.
Stage 01 · Grow
Collect the list, and the consent, properly.
On-site capture and SMS consent wired to your catalogue, so a signup is tagged with what the person was actually looking at and whether it was in stock. Suppression and sunset rules from day one, because a clean list is cheaper than a repaired one.
Fires on · Catalogue, stock level, consent state
Engineering since 2015 — and the retainers run multi-year, through re-platforming and growth. No revenue multiples on this page: we publish what we can stand behind.
We run our own sending platform, so deliverability is not a setting we tick.
DialOnCloud is our own multi-channel outreach platform, and our agency outreach sends from it.
Building the send path rather than configuring one is where the rules below stopped being a checklist and became code we maintain — and it is why we can read what a Klaviyo account is actually doing.
Suppression, one-click unsubscribe and reply capture live in the same engine. We do not sell it to you — we bring what building it taught us to your account.
- 01A send that retries never sends twice.The pipeline is idempotent end to end, so a failed batch can be replayed without a subscriber receiving the same message again.
- 02Every send is metered before it leaves.Limits per account, per sending provider and across the platform, with daily quota ledgers — volume cannot spike past what a domain can carry.
- 03New sending domains ramp on a schedule.Warm-up is a stage in the send path, not a spreadsheet someone remembers to follow. The platform enforces the ramp.
- 04When reputation slips, sending backs off on its own.A breaker watches the signals that run ahead of a deliverability drop and throttles before the damage, not after the report.
“Really appreciate all the efforts. You guys are the best, and I'm looking forward to growing and building new ventures together.”— Eugene, Long-term ecommerce & logistics client
What clients said afterwards.
Reviews left on the platforms the work was contracted through. Where a client asked to stay unnamed, we say so rather than inventing a name.
“We were satisfied with the code quality and support, and plan to partner with the team long term.”— Upwork client feedback
“Clear communication, useful suggestions, timely execution, and enough trust to complete the project with minimal guidance.”— Upwork client feedback
“Experienced developer with big-picture thinking and a strategic approach to the best course of action.”— Upwork client feedback
“Great results, easy to work with, and useful ideas for the project.”— Upwork client feedback
Templates built to render in Outlook, not just in Figma.
Hand-coded, dark-mode tested, and hooked to the same fulfilment data the flows fire on.
Your first thirty days, in order.
Days 1–5
Read the account
- Deliverability and domain reputation checked
- Every flow mapped against the data it needs
- What is broken, ranked by what it costs
Days 6–12
Stop the damage
- Authentication and sending domains repaired
- Unengaged segments suppressed, sunset rules set
- Server-side tracking rebuilt
Days 13–21
Wire the data path
- Order, inventory and fulfilment state into the ESP
- Core flows rebuilt to fire on that state
- A rollback for every integration
Days 22–30
Ship and measure
- Welcome, replenishment and win-back live
- Holdout set so the revenue number is honest
- Runbooks handed over
Thirty days is the shape, not a promise. If the data path needs building from scratch we say so on the first call.
Start with a teardown. Decide after.
You don’t have to commit to a programme to find out what’s wrong. Both of these cost nothing — take the call, take the audit, and decide what happens next once you have seen what we found.
Teardown call
30 minWe look at your flows and your setup live, with one engineer on the call. You leave knowing which of the four leaks you have, and which one to fix first.
- No deck, no account manager
- We’ll say if there’s nothing worth fixing
- Nothing to install beforehand
Full lifecycle audit
FreeOne to two weeks of our time, and you own the output whoever builds it. What happens after is a conversation — we scope a build only if you decide you want one.
- Deliverability and authentication report
- Every flow read against the data it can actually see
- The missing integrations, named and costed
- Attribution rebuild plan, server-side
- Sequenced roadmap, and what we’d refuse to build
The objections we hear first.
Will adding this much email hurt our deliverability?+
We already have an email agency.+
Our list is already burnt.+
We cannot disrupt live operations.+
Do you write the creative, or only the plumbing?+
Who owns what you build?+
What if the problem is not email?+
Sending more email is only safe if the plumbing is right.
Every flow we add increases send volume against your domain reputation. Before we turn anything on, we audit and fix the sending infrastructure — because a programme that lands in spam is worse than no programme at all. This is set up in week one and monitored for the length of the engagement.
01 — Authentication
SPF, DKIM and DMARC aligned on a dedicated sending subdomain.
Marketing sends move off your primary domain so a campaign issue can never touch transactional or sales email. DMARC starts on monitor and moves to enforcement once the reports are clean.
02 — List hygiene
Suppression and sunset rules, enforced in the data layer.
Hard bounces, repeat non-openers and unsubscribes are suppressed at source, not per-flow — so a new campaign can’t accidentally re-mail an address someone already left.
03 — Bulk sender rules
One-click unsubscribe and a spam rate held under the 0.3% bulk-sender threshold.
Gmail and Yahoo now enforce this for bulk senders. We wire list-unsubscribe headers, register Postmaster and Microsoft SNDS, and watch the complaint rate weekly rather than after a deliverability drop.
04 — Consent and record-keeping
Consent captured with a timestamp, source and scope you can produce.
GDPR, CAN-SPAM and CASL differ on what counts as permission. We store where and when each subscriber opted in, run double opt-in for the regions that need it, and keep preference changes auditable.
If you are moving platforms or restarting a dormant list, warm-up is scheduled before volume — we ramp sends rather than reintroduce a cold domain at full send.
Pick a time. One engineer, thirty minutes, your flows on screen.
Choose a slot that suits you and it is booked — no form to clear first, and nobody rings to qualify you beforehand.
One engineer · no sales call · nothing to install
Rather write it up than pick a time?+
Send the detail instead and an engineer reads it before replying. This is also the way in if you want the full audit rather than the call.
A real person turns up to the call. No sequence, no nurture track. Prefer email? Use the contact page and mention lifecycle email.